We specialize in creating breakthrough marketing strategies aimed at fintech startups. Our solutions will help you effectively declare yourself in the market, attract the attention of your target audience and accelerate the development of your business. We offer a full range of brand promotion services, including digital advertising, creative content and PR.

1. Digital advertising

Digital advertising is the basis of any modern marketing strategy. We offer a comprehensive approach that includes the creation and implementation of advertising campaigns using the most effective tools and technologies.

  • Social Media Advertising Campaigns:

    • We develop and implement targeted advertising campaigns on social networks such as Facebook, Instagram, TikTok, LinkedIn, Twitter and other platforms that help you reach your target audience as accurately as possible.

    • Targeting — We customize targeting based on interests, demographics, and user behavior to ensure that your ads are seen by the people who are likely to become your customers.

    • Retargeting — We use retargeting to bring back users who have already interacted with your brand but did not make a purchase or take an action. This helps increase conversions and reduce customer cost.

    • Video advertising — We develop creative videos to promote products and services, and also set up targeted video advertising on YouTube, Instagram Stories and other video platforms.

  • Contextual advertising (Google, Yandex):

    • We develop contextual advertising strategies using tools such as Google Ads and Yandex.Direct to attract traffic to your site and optimize advertising costs.

    • We carefully select keywords, develop ads and set up targeting to ensure maximum reach at minimum cost.

  • SEO (search engine optimization):

    • We perform full SEO optimization of the site to improve its visibility in search engines. This includes technical optimization, content improvement, link building and metadata customization to improve search rankings.

    • The goal is organic traffic that will provide a stable influx of customers without additional advertising costs.

  • Email and SMS Marketing:

    • We create effective email and SMS campaigns to attract and retain customers. These campaigns can include newsletters, promotions, reminders and personalized offers.

    • We develop a segmentation and personalization strategy to increase response to mailings.

2. Creative content

Creating unique and engaging content is the key to successful promotion of any brand. We develop creative concepts that will help your brand stand out from the competition and attract the attention of your audience.

  • Video content development:

    • Our team of scriptwriters, directors and videographers creates high-quality videos for your advertising campaigns, corporate events and social networks. We do the full cycle - from idea to editing.

    • Using video content productively for product launches, educational materials, and viral videos helps create an emotional connection with customers.

  • Creation of banners and graphic content:

    • We develop visual materials such as banners, slideshows and infographics that attract attention and facilitate better perception of information.

    • We develop visual materials such as banners, slideshows and infographics that attract attention and facilitate better perception of information.

  • Copywriting:

    • We create engaging and informative texts that accurately and clearly present your product or service, and build trust and interest among readers. We write texts for websites, blogs, social media posts, advertising materials, press releases and other channels.

3. PR and media

PR strategies play a key role in promoting brands and strengthening their reputation in the market. We offer services that will help you establish effective interaction with the media, influential personalities and professional communities.

  • Publications in the media:

    • We work with leading media and news portals to publish materials about your brand. This can be general information about your company, as well as specialized articles, interviews with founders, case studies, research or announcements of new products.

    • Publications in reputable media outlets will help increase trust in your brand and increase its visibility among your target audience.

  • Interaction with opinion leaders (influencers):

    • We build a strategy to engage with influential bloggers and experts in your industry so that they promote your product or service on their platforms. Selecting influencers whose audience matches your target audience ensures maximum effectiveness.

    • We not only search for suitable opinion leaders, but also conduct negotiations and create unique offers for their audience.

  • Organization of events and press conferences:

    • We organize various events such as webinars, presentations, press conferences that help you present your new products and attract attention to your brand.

    • These events can be online or offline and are aimed at creating a dialogue with clients, partners and the media.

  • Crisis PR:

    • In the event of a crisis situation related to your brand's reputation, we develop and implement a strategy to eliminate the consequences. We help manage reputational risks, minimize negativity and restore the trust of clients and partners.

4. Analytics and performance monitoring

  • Data Analysis and Reporting:

    • We collect and analyze data on the results of advertising campaigns, SEO activities, content marketing and PR campaigns. We evaluate ROI (return on investment), CLV (customer value) and other indicators in order to adjust the strategy and increase the effectiveness of your marketing efforts.

    • We provide regular reports with detailed analysis and recommendations for further improvement.

Our principles of work:

  • Individual approach to each client: We develop unique solutions for each startup, taking into account the specifics of the market, business needs and company goals.

  • Integrated approach: We do not offer stand-alone services, but develop a holistic strategy covering all aspects of marketing and PR to ensure maximum impact.

  • Flexibility and adaptation: We are ready to adapt the strategy depending on changes in the market and your company, providing prompt solutions in a dynamically changing market.

Why is it worth working with us?

  • Expertise in fintech: We understand the specifics of startups in the field of financial technologies, cryptocurrencies and blockchain projects, which allows us to develop the most effective strategies for your needs.

  • Full range of services: From content development to PR campaigns and crisis management, we offer all the tools you need to successfully promote your brand.

  • Long-term results: We not only help you “get your name out there,” but we also build strategies that lead to sustainable growth and development of your business.

We don't just offer marketing services - we create strategic solutions that will ensure your brand has a successful future.